An overseas journey for the Il Buon Gusto Italiano Network, which took centre stage at HOFEX Hong Kong 2019, one of the most important trade fairs in the Asian agri-food sector.

The participation represented a strategic opportunity to meet international buyers and establish new commercial relationships, supported by a programme developed in collaboration with Intesa Sanpaolo, which recently joined the Network’s partners, and Deloitte.

The experience at HOFEX strengthened the group’s presence in the Far East markets and promoted, within a high-profile international context, the quality and excellence of the products represented.