The incoming programme dedicated to buyers from PARKnSHOP, one of Hong Kong’s leading retail chains, concluded successfully after four days — from Monday to Thursday — during which participants had the opportunity to discover first-hand the Il Buon Gusto Italiano Network and the outstanding products of its member companies.

The initiative also featured Chef Gianni Caprioli, the Network’s Brand Ambassador in Hong Kong, who accompanied the group during visits to twelve member companies. He helped create moments of dialogue and conviviality where the Network’s products were presented and tasted.

The quality and diversity of the products generated strong interest among both the buyers and the Network’s local representatives. Promotional activities are already planned for next autumn in PARKnSHOP stores across Hong Kong, confirming the strength of this collaboration and the promising commercial prospects arising from the initiative.