Marca by BolognaFiere is Italy’s leading trade fair dedicated to the private label sector, organised by BolognaFiere in collaboration with ADM – Associazione Distribuzione Moderna. Each year it brings together producers and retailers from the food and non-food segments, offering a comprehensive overview of market trends and commercial opportunities.
The event features thematic areas dedicated to supply-chain innovation — such as “Marca Tech”, focused on packaging and logistics — and maintains an international outlook that strengthens its role as a strategic platform for the sector.
